From the Flourishing Business archives

Tiffinday began with an idea, of creating a company that was tri-profitable – with strong economic returns, a commitment to the environment and a social hiring policy for mothers with young children.

Seema Pabari presents the powerful WHY behind her business, but there is much more to her story. The challenge for small business owners is how to effectively tell the story of their enterprise to potential partners, customers, and investors. Each audience needs to know different parts of the enterprise’s business model. Using the Flourishing Business Canvas they were able to develop a complete story of their business, allowing them to weave stories by connecting different sets of sticky notes on the canvas.

Another challenge for social purpose enterprises is ensuring that while they work towards their social and environmental goals, they also remain financially viable. The Canvas below shows the full business model, with sections in blue highlighting the financial story of the company.